Over 2,400 Pro Dealers participating.
Dunlop ProDealer
Let’s be more than just “friends”.
Dunlop Motorcycle Tires maintains the largest sales force of any motorcycle tire manufacturer in the U.S.A. As a Dunlop ProDealer, you get unparalleled sales support from our staff, along with the tools, training, rewards, and dealer resources that keep business moving.
Earn up to 100 Dunlop Dollars for every tire sold.
Personal Dunlop account representative support.
Built to keep dealer help close when questions come up.
- Fast access to tire search, training, rewards, downloads, and programs.
- A clearer path into Dunlop tools, support, and current dealer resources.
- Dealer-facing language and actions that stay close to the live Dunlop experience.
Tire Finder, fitment lookup, and dealer-facing product data in the main workspace.
Built for the sales floor, the service counter, and the dealer office.
- Tire Finder and fitment
- Dunlop Dollars and training
- Programs, rebates, and downloads
- Support and dealer tools
Keep promotions, rebates, and dealer reward activity visible in the same account flow.
Inside The Workspace
Everyday dealer tasks, organized under one account.
Tire Finder, Dunlop Dollars, training, promotions, downloads, and dealer support all stay connected inside the same portal.
Connect dealers to Dunlop support, training, and account help from the same entry point.
Keep Dunlop Dollars, invoice activity, and rewards visibility tied to the dealer account.
Open promotions, rebates, and marketing assets without chasing disconnected tools.
Search fitment, product details, and dealer-facing tire data in one working portal.
What Dealers Can Do
Core dealer tools, available from one login.
Surface the same tools dealers already know: fitment, rewards, downloads, current programs, rebates, and dealer support.
Unparalleled support
As a Pro Dealer, you get direct support from Dunlop staff plus the tools and training needed to make the dealership a top seller.
Contact support
Rewards app
Submit invoices, track Dunlop Dollars, and keep reward activity tied to the same dealer account.
View Dunlop Dollars
Marketing downloads
Use dealer-ready graphics, videos, images, and current marketing support files in one library.
Open downloads
In-store materials
Support the showroom with current POP assets, displays, and in-store campaign materials.
Review materials
Exclusive special offers
Keep dealer promotions, rebates, and current customer offers visible inside the working account flow.
View promotions
Advanced tire finder
Search fitment, applications, sizes, product details, and dealer-facing tire data from one place.
Open tire finder
Priority location listing
Pro Dealers are listed first within proximity when riders use Dunlop tools to find a dealer.
Become listed
Customizable marketing
Use dealer-specific marketing tools for postcards, SMS, email templates, and Dunlop-branded outreach.
See marketing toolsExplore Below
Portal features dealers expect to see before they sign in.
Dunlop Dollars, Tire Finder, training, and special offers remain visible on the public acquisition page, matching the live homepage story.
Portal Feature Dunlop Dollars
Earn Dunlop Dollars for tire sales and training activity, then redeem them for distributor credits, gear, and rewards.
- Earn Dunlop Dollars inside the Pro Dealer Portal.
- Redeem rewards from the same account workspace.
Portal Feature Tire Finder
Search part numbers, applications, sizing specs, MAP pricing, and dealer-only details that help close the sale.
- Access tire details unavailable to the public.
- Find Dunlops that fit a customer bike faster.
Portal Feature Training
Interactive lessons help dealers stay current on products and earn Dunlop Dollars for completed training.
- Complete training and learn about products.
- Earn Dunlop Dollars per training session.
Portal Feature Special Offers
Current Pro Dealer-only offers, rebates, and customer promotions stay visible in the same portal flow.
- Access Pro Dealer-only promotions.
- Pass current savings to customers.
Additional Selling Tools
Rewards, marketing, and displays are part of the public pitch.
Rewards App
Take photos of customer invoices, upload them through the app, and keep Dunlop Dollars visible from the dealer account.
- Take photos of customer invoices.
- Upload invoices with the app.
- Track Dunlop Dollars in one place.
Customizable Marketing
Send postcards, SMS messages, emails, and Dunlop-branded direct mail pieces to customers for sales, events, and rebates.
- Mail postcards to your customer base.
- Send mass text messages.
- Download HTML email templates.
In-Store Displays
Choose POP items, displays, product videos, and materials that help the dealership floor sell Dunlop products.
- Browse available POP marketing materials.
- Select up to $300 free during registration.
- Improve dealership presentation and sales support.
Daily Workflows
Programs, rewards, and support work best when they stay connected.
Scene 01
Rewards + Mobile
Keep invoice activity, rewards, and training tied to the same dealer account.
Dealers can move from the mobile app to the portal without losing context, progress, or visibility into earnings.
- Upload invoice activity on mobile and review it later in the portal.
- Track Dunlop Dollars next to training and support updates.
- Keep the same account context across phone, desktop, and dealer support.
Scene 02
Programs + Promotions
Put current promotions, rebates, and dealer assets into one clearer flow.
Keep current programs, downloads, and support files easy to reach from the same navigation dealers already use.
- Open promotions and customer rebates from the same account area.
- Browse current marketing downloads without chasing email threads.
- Keep current campaign material closer to the tools dealers use daily.
Scene 03
Dealer Access
Keep registration, login, and support entry points consistent with the portal.
The public side guides dealers into the working platform quickly, with less friction between sign-up, sign-in, training, and support.
- Cleaner registration path for new dealers.
- Stronger login path back into the dealer workspace.
- Better mobile behavior for the most-used public entry pages.
Built For The Sales Floor
Help dealers answer fitment questions, stay current on programs, and keep support close.
Better fitment access, current program visibility, and faster dealer support make the platform valuable when a dealer needs answers quickly.
All rider categories
Support commuter, touring, V-twin, ADV, and sport customers from the same fitment-first dealer workflow.
Performance credibility
Use Dunlop product depth and racing credibility as part of the same daily dealer sales story.
Original equipment confidence
Recommend Dunlop with OE credibility across many V-Twin motorcycle models spanning more than 35 years.
Built for dealer confidence
Keep tire search, programs, training, and support close enough that the portal helps close sales instead of slowing them down.
What wins on Sunday, sells on Monday
And we do not stop winning.
The Dunlop name is tied to racing results, product credibility, and the confidence dealers need when customers ask for the brand by name.
148 American ChampionshipsPro Dealer Experiences
Real dealer proof belongs on the public homepage.
“When our customers see Dunlop, they see a premium brand.”
Read Alexander Smith’s story
Malcolm Smith Motorsports uses Dunlop recognition and dealer support as part of the customer conversation on the sales floor.
“Today, Dunlop accounts for 90-percent of our overall tire sales annually.”
Read Terry Rymer’s story
Black Hills Harley-Davidson points to Dunlop demand, support, and product depth as reasons the brand stays central to tire sales.
“Dunlop tires are important to our business.”
Read Don Waddill’s story
Performance Cycle of Colorado relies on Dunlop quality, fitment support, and product trust for daily customer recommendations.
Dealer Access
Ready to access the Dunlop ProDealer workspace?
Request dealer access, return to the portal, or contact the support team for account help and dealer support.
