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Alexander’s pro dealer experience:
When our customers see Dunlop, they see a premium brand…
My dad had a mentality to sell in the dealership what he was riding on, so we’ve always sold Dunlop tires. There’s a lot of brand recognition and a lot of strength to the brand, and I think that makes the sale a lot easier. It’s really important that our customers see a brand they […]
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PRO DEALER EXPERIENCES
Black Hills Harley-DavidsonRapid City, South Dakota
Terry’s pro dealer experience:
Today, Dunlop accounts for 90-percent of our overall tire sales annually…
Tire sales are responsible for a significant portion of our overall service revenue. It is our belief that if you have your customer’s tire business, you have most all of their other motorcycle business. The Dunlop brand is by far the strongest motorcycle tire brand in our market. Dunlop’s marketing efforts drive tire business to […]
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PRO DEALER EXPERIENCES
Performance Cycle of ColoradoCentennial, Colorado Don’s pro dealer experience:
Dunlop tires are important to our business…
Tires sales are very significant for us because they get people in the door. And the people who come into our shop know the Dunlop name, so we know the marketing is working—even if they sometimes pronounce it “Dunlap.” Haha. Our customers are weekend riders. About 80-percent of the Harley riders looking for tires come […]
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